Marketing ethics : cases and readings /
Murphy, Patrick E.
Marketing ethics : cases and readings / Patrick E. Murphy, Gene R. Laczniak. - Upper Saddle River NJ : Pearson Prentice Hall, c2006. - xii, 172 p. : black and white illustrations ; 23 cm.
Includes index.
0131330888
Marketing.
Business ethics.
CIR 174.4 M978 2006
Marketing ethics : cases and readings / Patrick E. Murphy, Gene R. Laczniak. - Upper Saddle River NJ : Pearson Prentice Hall, c2006. - xii, 172 p. : black and white illustrations ; 23 cm.
Includes index.
0131330888
Marketing.
Business ethics.
CIR 174.4 M978 2006