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Harvard business review on brand management.

Harvard business review on brand management. - Boston : Harvard Business School Press, 1999. - v, 204 pages : black and white illustrations ; 21 cm., paperback. - (The Harvard business review paperback series) .

Includes index, and glossary.

ISBN: 1578511445

Subjects--Topical Terms:
Brand name products.

Dewey Class. No.: CIR 658.8 H339 1999

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