Management of electronic media /
Albarran, Alan B.
Management of electronic media / Albarran, Alan B. - Belmont , California : Wadsworth Publishing Company, 1997. - xix, 319 p. : black and white illustrations ; 23 cm.
Includes references and index.
9814057096
Mass media--Management.
CIR 384.54 Al327 1997
Management of electronic media / Albarran, Alan B. - Belmont , California : Wadsworth Publishing Company, 1997. - xix, 319 p. : black and white illustrations ; 23 cm.
Includes references and index.
9814057096
Mass media--Management.
CIR 384.54 Al327 1997