Cases on marketing management in the Philippine setting /
Cases on marketing management in the Philippine setting /
editor, Ben Paul B. Gutierrez.
- Diliman, Quezon City, Philippines : The University of the Philippines Press, 2002.
- xiv, 411 p. : black and white illustrations ; 23 cm., paperback.
9715423671
Marketing --Management.--Philippine
Marketing--Philippines.
Case study--Philippines.
FIL 658.8 C338 2002
9715423671
Marketing --Management.--Philippine
Marketing--Philippines.
Case study--Philippines.
FIL 658.8 C338 2002