Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd edition. - Singapore : Pearson Education Asia Pte Ltd, c2003. - xvii, 893 pages : black and white illustarions ; 25 cm.
Includes index.
9812470522
Hospitality industry-- Marketing.
CIR 647.94 K87 2003
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd edition. - Singapore : Pearson Education Asia Pte Ltd, c2003. - xvii, 893 pages : black and white illustarions ; 25 cm.
Includes index.
9812470522
Hospitality industry-- Marketing.
CIR 647.94 K87 2003