OLIVAREZ COLLEGE TAGAYTAY
E-Library
ONLINE PUBLIC ACCESS CATALOG
Kotler, Philip.

Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd edition. - Singapore : Pearson Education Asia Pte Ltd, c2003. - xvii, 893 pages : black and white illustarions ; 25 cm.

Includes index.

9812470522


Hospitality industry-- Marketing.

CIR 647.94 K87 2003

Powered by Koha