Fundamentals of marketing for hospitality and tourism /
Kotler, Philip.
Fundamentals of marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th edition. - Singapore : Pearson Education South Asia Pte. Ltd., c2006. - xxiv, 932 pages : black and white illustrations ; 25 cm.
Includes glossary, and index.
9789810699925
Hospitality industry -- Marketing.
CIR 647.940688 K874f 2006
Fundamentals of marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - 4th edition. - Singapore : Pearson Education South Asia Pte. Ltd., c2006. - xxiv, 932 pages : black and white illustrations ; 25 cm.
Includes glossary, and index.
9789810699925
Hospitality industry -- Marketing.
CIR 647.940688 K874f 2006