Marketing for hospitality and tourism /
Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd edition. - Singapore : Prentice Hall, c2003. - xvii, 893 pages : black and white illustrations ; 26 cm.
Includes glossary, and index.
9812470522
Advertising--Tourism.
CIR 647.940688 K87m 2003
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens. - 3rd edition. - Singapore : Prentice Hall, c2003. - xvii, 893 pages : black and white illustrations ; 26 cm.
Includes glossary, and index.
9812470522
Advertising--Tourism.
CIR 647.940688 K87m 2003