Big winners and big Looser : the 4 secrets of long-term business success and failure /
Marcus, Alfred A.
Big winners and big Looser : the 4 secrets of long-term business success and failure / Alfred A. Marcus. - New Jersey : Wharton School Publishing, 2006. - xxv, 396 pages : black and white illustrations ; 24 cm.
Includes appendix, and index.
0131451324
Success in business-- Case studies.
Business failures.
CIR 658.409 M322b 2006
Big winners and big Looser : the 4 secrets of long-term business success and failure / Alfred A. Marcus. - New Jersey : Wharton School Publishing, 2006. - xxv, 396 pages : black and white illustrations ; 24 cm.
Includes appendix, and index.
0131451324
Success in business-- Case studies.
Business failures.
CIR 658.409 M322b 2006