Marketing /
Lamb, Charles W., Jr.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 6th edition. - Singapore : South Western Publishing, 2002. - xiv, 751 pages : colored illustrations ; 28 cm., hardbound.
Includes index.
0324068611
Marketing.
Marketing--Management.
CIR 658.8 L218 2002
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 6th edition. - Singapore : South Western Publishing, 2002. - xiv, 751 pages : colored illustrations ; 28 cm., hardbound.
Includes index.
0324068611
Marketing.
Marketing--Management.
CIR 658.8 L218 2002