Essentials of marketing /
Lamb, Charles W.
Essentials of marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel. - 2nd edition. - Singapore : Thompson Learning Asia, 2001. - xxvii, 579 pages : black and white illustrations ; 25 cm., paperback.
Includes glossary and index.
9812403132
Marketing-- Management.
CIR 658.8 L218 2001
Essentials of marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel. - 2nd edition. - Singapore : Thompson Learning Asia, 2001. - xxvii, 579 pages : black and white illustrations ; 25 cm., paperback.
Includes glossary and index.
9812403132
Marketing-- Management.
CIR 658.8 L218 2001