Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Massachusetts : Harvard Business School Press, c2005. - xv, 240 pages : black and white illustrations ; 24 cm., hardbound.
Includes appendix, bibliography, and index.
9781591396192
New Products.
Market segmentation.
CIR 658.802 K49b 2005
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne. - Massachusetts : Harvard Business School Press, c2005. - xv, 240 pages : black and white illustrations ; 24 cm., hardbound.
Includes appendix, bibliography, and index.
9781591396192
New Products.
Market segmentation.
CIR 658.802 K49b 2005