Essentials of marketing : a global-managerial approach /
Perrealt, William D.
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 10 edition. - New York : McGraw- Hill / Irvin, 2006. - xl, 638 pages : colored illustrations ; 27 cm., paperback.
Includes index.
0071116338
Marketing.
CIR 658.8 p454e 2006
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 10 edition. - New York : McGraw- Hill / Irvin, 2006. - xl, 638 pages : colored illustrations ; 27 cm., paperback.
Includes index.
0071116338
Marketing.
CIR 658.8 p454e 2006