The one to one field book : the complete toolkit for implementing a 1 to 1 marketing program /
Peppers, Don.
The one to one field book : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, Bob Dorf. - New York : Dell Publishing Company, 1999. - xxiv, 405 pages : black and white illustrtions ; 23 cm., paperback.
Includes appendix, and index.
981412608x
Market segmentation.
Consumers' preferences.
Relationship marketing.
CIR 658.8 P424 1999
The one to one field book : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, Bob Dorf. - New York : Dell Publishing Company, 1999. - xxiv, 405 pages : black and white illustrtions ; 23 cm., paperback.
Includes appendix, and index.
981412608x
Market segmentation.
Consumers' preferences.
Relationship marketing.
CIR 658.8 P424 1999