Consumer behavior : building marketing strategy /
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th edition. - New York : McGraw- Hill Companies, Inc., 2007. - xxiv, 790 pages : colored illustrations ; 25 cm.
Includes index.
9780071106689
Case studies.
Consumer behavior--United States.
Market surveys--United States.
CIR 658.8342 H393 2007
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th edition. - New York : McGraw- Hill Companies, Inc., 2007. - xxiv, 790 pages : colored illustrations ; 25 cm.
Includes index.
9780071106689
Case studies.
Consumer behavior--United States.
Market surveys--United States.
CIR 658.8342 H393 2007