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Brand meaning /

Batey, Mark.

Brand meaning / Mark Batey. - New York : Routledge, 2008. - xix, 257 pages : black and white illustrations ; 22 cm.

Includes index.

ISBN: 0805864555

Subjects--Topical Terms:
Branding (Marketing).
Product management.

Dewey Class. No.: CIR 658.827 B328b 2008

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