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Selling : building partnerships /

Weitz, Barton A.

Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner. - New York : The McGraw- Hill Companies, 2007. - xxi, 473 pages : black and white illustrations ; 26 cm., paperback.

Includes glossary, and index.

9780071273947


Selling.
Relationship marketing.

CIR 658.85 W436s 2007