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Fundamentals of selling : customers for life through service /

Futrell, Charles M.

Fundamentals of selling : customers for life through service / Charles M. Futrell. - 9th edition. - New York : McGraw- Hill Education, 2006. - xxv, 658 pages : black and white illustrations ; 25 cm.

Includes index.

0071253165


Selling.
Sales promotion.

CIR 658.85 F949f 2006