Advertising : principles and practice /
Wells, Williams.
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 6th edition. - Singapore : Prentice Hall, Inc., 2004. - xxxii, 599 pages : black and white illustrations ; 26 cm.
Includes appendix, glossary, and index.
0130477222
Advertising.
Reclame.
CIR 659.122 W456 2004
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 6th edition. - Singapore : Prentice Hall, Inc., 2004. - xxxii, 599 pages : black and white illustrations ; 26 cm.
Includes appendix, glossary, and index.
0130477222
Advertising.
Reclame.
CIR 659.122 W456 2004