Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 7th edition. - New York : McGraw- Hill Companies, Inc., 2007. - xxvi, 820 pages : black and white illustrations ; 26 cm.
Includes glossary, and index.
9780071260749
Communication in marketing.
Sales promotion.
Reclame.
CIR 659.1 B427 2007
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. - 7th edition. - New York : McGraw- Hill Companies, Inc., 2007. - xxvi, 820 pages : black and white illustrations ; 26 cm.
Includes glossary, and index.
9780071260749
Communication in marketing.
Sales promotion.
Reclame.
CIR 659.1 B427 2007