International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 11th edition. - New York : McGraw - Hill Companies Inc., 2002. - xxv, 694 pages : colored illustrations ; 28 cm.
Includes index.
0072398841
Export marketing.
International business enterprises.
CIR 658.84 C359 2002
International marketing / Philip R. Cateora, John L. Graham. - 11th edition. - New York : McGraw - Hill Companies Inc., 2002. - xxv, 694 pages : colored illustrations ; 28 cm.
Includes index.
0072398841
Export marketing.
International business enterprises.
CIR 658.84 C359 2002