Cateora Philip R.
International markeking philip R. cateora, mary c. gilly, john l. graham. - 14th ed. - Philippines McGraw-Hill Irwin Boston c2009 - xxxi, 711. ; black and white illustrations ; 26 cm.
Includes grossary and index
9780071270991
OCP RES 658.848 C282 2009
International markeking philip R. cateora, mary c. gilly, john l. graham. - 14th ed. - Philippines McGraw-Hill Irwin Boston c2009 - xxxi, 711. ; black and white illustrations ; 26 cm.
Includes grossary and index
9780071270991
OCP RES 658.848 C282 2009