Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th edition. - USA : McGraw-Hill, 2006. - xvii, 726 pages : black and white illustrations ; 26 cm., paperback.
Includes index.
0071250158
Marketing-- Decision making.
Marketing-- Management.
CIR 658.802 C898s 2006
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 8th edition. - USA : McGraw-Hill, 2006. - xvii, 726 pages : black and white illustrations ; 26 cm., paperback.
Includes index.
0071250158
Marketing-- Decision making.
Marketing-- Management.
CIR 658.802 C898s 2006