Manager's guide to marketing, advertising, and publicity /
Callen, Barry.
Manager's guide to marketing, advertising, and publicity / Barry Callen. - New York : McGraw-Hill, 2010. - xviii, 250 pages : black and white illustrations ; 23 cm.
Includes index.
978007167962
Advertising.
Marketing.
CIR 658.8 C157m 2010
Manager's guide to marketing, advertising, and publicity / Barry Callen. - New York : McGraw-Hill, 2010. - xviii, 250 pages : black and white illustrations ; 23 cm.
Includes index.
978007167962
Advertising.
Marketing.
CIR 658.8 C157m 2010