Marketing /
Kerin, Roger A.
Marketing / Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius. - 8th edition. - New York : McGraw-Hill, 2006. - xiii, 733 pages : colored illustrations ; 28 cm., paperback.
Includes glossary, index.
9780071116084
Marketing.
CIR 658.8 M345 2006
Marketing / Roger A. Kerin, Steven W. Hartley, Eric N. Berkowitz, William Rudelius. - 8th edition. - New York : McGraw-Hill, 2006. - xiii, 733 pages : colored illustrations ; 28 cm., paperback.
Includes glossary, index.
9780071116084
Marketing.
CIR 658.8 M345 2006