Marketing management : knowledge and skills /
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 11th edition. - New York : Mc Graw Hill, c2013. - xvii, 796 p. : black and white illustrations ; 26 cm.
Includes index.
9789814646093
Marketing--Management.
CIR 658.8 P441m 2013
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 11th edition. - New York : Mc Graw Hill, c2013. - xvii, 796 p. : black and white illustrations ; 26 cm.
Includes index.
9789814646093
Marketing--Management.
CIR 658.8 P441m 2013