Marketing strategy : text and cases /
Ferrell, O.C.
Marketing strategy : text and cases / O.C Ferrell, Michael Hartline. - 6th edition. - Singapore : Cengage Learning, c2015. - xxvi, 587 p. : black and white illustrations ; 25 cm.
Includes appendix and index.
9789814698856
Marketing--Management.
CIR 658.8 F413m 2015
Marketing strategy : text and cases / O.C Ferrell, Michael Hartline. - 6th edition. - Singapore : Cengage Learning, c2015. - xxvi, 587 p. : black and white illustrations ; 25 cm.
Includes appendix and index.
9789814698856
Marketing--Management.
CIR 658.8 F413m 2015