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A comparative study on the marketing mix between franchised and self established in Dasmariñas /

Gatpandan, Stella Marie.

A comparative study on the marketing mix between franchised and self established in Dasmariñas / Stella Marie Gatpandan, Johanna Quemuel, Cherry Villanueva. - Tagaytay : Olivarez College, 2009. - xiii, 76 p. : black and white illustrations ; 28 cm.

Includes curriculum vitae.

OCT BSN 0467 2009