Priciples of marketing : a global perspective /
Priciples of marketing : a global perspective /
Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan, Oliver Yau Hon- Ming.
- Singapore : Prentice Hall, 2009.
- xxvii, 670 pages : black and white illustrations ; 25 cm.
Includes index.
9789810697150
Hospitality industry --Management.
Hospitality industry --Economic aspects.
CIR 658.8 P957 2009
Includes index.
9789810697150
Hospitality industry --Management.
Hospitality industry --Economic aspects.
CIR 658.8 P957 2009