Introduction to e - commerce /
Rayport, Jeffrey F.
Introduction to e - commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd edition. - USA : McGraw-Hill , 2005. - xxvii, 4764 pages : black and white illustrations ; 25 cm., paperback. - (McGraw-Hill/Irwin series in marketing) .
Includes glossary, and index.
0071251111
Electronic commerce.
CIR 658.84 R277 2005
Introduction to e - commerce / Jeffrey F. Rayport, Bernard J. Jaworski. - 2nd edition. - USA : McGraw-Hill , 2005. - xxvii, 4764 pages : black and white illustrations ; 25 cm., paperback. - (McGraw-Hill/Irwin series in marketing) .
Includes glossary, and index.
0071251111
Electronic commerce.
CIR 658.84 R277 2005