International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 13th edition. - New York : McGraw-Hill Companies, Inc., 2007. - xxxii, 702 pages : black and white illustrations ; 28 cm.
Includes glossary, index.
9780071264617
Export marketing.
International business enterprises.
CIR 658.84 C359 2007
International marketing / Philip R. Cateora, John L. Graham. - 13th edition. - New York : McGraw-Hill Companies, Inc., 2007. - xxxii, 702 pages : black and white illustrations ; 28 cm.
Includes glossary, index.
9780071264617
Export marketing.
International business enterprises.
CIR 658.84 C359 2007