Consumer behavior /
Mowen, John C.
Consumer behavior / John C. Mowen. - 3rd edition. - New York : MacMillan Publishing Company, 1993. - xxi, 808 pages : colored illustrations ; 24 cm.
Includes glossary, and index.
0023845910
Consumer behavior.
Consumers--United States.
SHS CIR 658.8342 M87c 1993
Consumer behavior / John C. Mowen. - 3rd edition. - New York : MacMillan Publishing Company, 1993. - xxi, 808 pages : colored illustrations ; 24 cm.
Includes glossary, and index.
0023845910
Consumer behavior.
Consumers--United States.
SHS CIR 658.8342 M87c 1993