Klepper's advertising procedure /
Russell, J. Thomas.
Klepper's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 12th edition. - Eaglewood Cliffs, New Jersey : Prentice Hall, 1992. - xix, 755 pages : colored illustrations ; 28 cm.
Includes glossary, and index.
0135175666
Advertising.
SHS CIR 659.1 R91k 1992
Klepper's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 12th edition. - Eaglewood Cliffs, New Jersey : Prentice Hall, 1992. - xix, 755 pages : colored illustrations ; 28 cm.
Includes glossary, and index.
0135175666
Advertising.
SHS CIR 659.1 R91k 1992