Essentials of marketing : a global-managerial approach /
Perreault, William D., Jr.
Essentials of marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. - 8th edition. - Boston Burr Ridge : Irwin/McGraw-Hill, 2000. - xxvii, 592 pages : colored illustrations ; 28 cm. - The Irwin/McGraw-Hill series in marketing .
Includes glossary, and index.
0072894822
Marketing.
SHS CIR 658.8 P42e 2000
Essentials of marketing : a global-managerial approach / William D. Perreault, E. Jerome McCarthy. - 8th edition. - Boston Burr Ridge : Irwin/McGraw-Hill, 2000. - xxvii, 592 pages : colored illustrations ; 28 cm. - The Irwin/McGraw-Hill series in marketing .
Includes glossary, and index.
0072894822
Marketing.
SHS CIR 658.8 P42e 2000