Consumer behavior and marketing strategy /
Peter, J. Paul.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 5th edition. - Boston Burr Ridge : Irwin/Mc Graw-Hill, 1999. - 545 pages : colored illustrations ; 26 cm.
Includes glossary, and index.
0256261903
Consumer behavior.
Marketing.
SHS CIR 658.8342 P44c 1999
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. - 5th edition. - Boston Burr Ridge : Irwin/Mc Graw-Hill, 1999. - 545 pages : colored illustrations ; 26 cm.
Includes glossary, and index.
0256261903
Consumer behavior.
Marketing.
SHS CIR 658.8342 P44c 1999