Predictive analytics for marketers : using data mining for business advantage /
Leventhal, Barry.
Predictive analytics for marketers : using data mining for business advantage / - New York : Kogan Page Limited., 2018. - viii, 251 pages : black and white illustrations ; 23 cm.
Includes bibliography and index.
9780749479930
Marketing research.
Consumer behavior.
Data mining.
CIR 658.8302856312 L57p 2018
Predictive analytics for marketers : using data mining for business advantage / - New York : Kogan Page Limited., 2018. - viii, 251 pages : black and white illustrations ; 23 cm.
Includes bibliography and index.
9780749479930
Marketing research.
Consumer behavior.
Data mining.
CIR 658.8302856312 L57p 2018