Advertising, promotion, and other aspects of integrated marketing communications /
Andrews, J. Craig.
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. - 10th Edition. - Singapore : Cengage Learning Asia Pte Ltd., 2019. - iv, 635 pages : black and white illustrations ; 25 cm.
Includes index.
9789814846875
Sales promotion.
Advertising.
Communication in marketing.
Direct marketing.
CIR 658.42 An26a 2019
Advertising, promotion, and other aspects of integrated marketing communications / J. Craig Andrews, Terence A. Shimp. - 10th Edition. - Singapore : Cengage Learning Asia Pte Ltd., 2019. - iv, 635 pages : black and white illustrations ; 25 cm.
Includes index.
9789814846875
Sales promotion.
Advertising.
Communication in marketing.
Direct marketing.
CIR 658.42 An26a 2019