The strategy and tactics of pricing : a guide to growing more profitably /
Nagle, Thomas T.
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Muller. - 6th edition - New York : Routledge, 2018. - xiii, 331 pages : black and white illustrations ; 24 cm.
Includes index.
9780367247218
Pricing.
Marketing--Decision making.
CIR 658.816 N13s 2018
The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Muller. - 6th edition - New York : Routledge, 2018. - xiii, 331 pages : black and white illustrations ; 24 cm.
Includes index.
9780367247218
Pricing.
Marketing--Decision making.
CIR 658.816 N13s 2018