Marketing research /
McDaniel, Carl.
Marketing research / Carl McDaniel, Jr., Roger Gates. - 6th edition. - United States : John Wiley & Sons, 2005. - xxvi, 617 pages : black and white illustrations ; 24 cm., paperback.
Includes index.
9812531815
Marketing research.
CIR 658.8302 M134 2005
Marketing research / Carl McDaniel, Jr., Roger Gates. - 6th edition. - United States : John Wiley & Sons, 2005. - xxvi, 617 pages : black and white illustrations ; 24 cm., paperback.
Includes index.
9812531815
Marketing research.
CIR 658.8302 M134 2005