Contemporary marketing /
Boone, Louis E.
Contemporary marketing / Louis E. Boone, David L. Kurtz. - 12th edition. - Australia : Thomson/South-Western, 2006. - lv, 656 pages : colored illustrations ; 28 cm., hardbound.
Includes index.
034236735
Marketing.
Business and Economics.
Marketing --Textbook.
CIR 658.8 B724 2006
Contemporary marketing / Louis E. Boone, David L. Kurtz. - 12th edition. - Australia : Thomson/South-Western, 2006. - lv, 656 pages : colored illustrations ; 28 cm., hardbound.
Includes index.
034236735
Marketing.
Business and Economics.
Marketing --Textbook.
CIR 658.8 B724 2006