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Marketing channels /

Stern, Louis W.

Marketing channels / Louis W. Stern, Adel I. El- Ansary, Anne T. Coughlan. - 5th edition. - New Jersey : Prentice Hall, Inc., 1996. - xiv, 576 pages : colored illustrations ; 24 cm.

Includes index.

0132058650


Marketing channels.
Marketing channels--Management.

CIR 658.87 St839 1996