Gaining sustainability in digital business in the lens of pandemic-induced online sellers / (Record no. 10072)
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| 000 -LEADER | |
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| fixed length control field | 03068nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250109133738.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250109b ph ||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 2945-3038 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | OCT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Luna, Erika Mae M. |
| 245 ## - TITLE STATEMENT | |
| Title | Gaining sustainability in digital business in the lens of pandemic-induced online sellers / |
| Statement of responsibility, etc. | De Luna, Erika Mae M., Erce, Lawrence Kobe C., Javier, Dannah Marie D., Lacbayo, Karen Joy L., Medina, Mary Joy R.,Panganiban, Aljohn A. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Vol 2 (1) pages 7-17 : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | I. ABSTRACT<br/><br/>This study aimed to examine the digital platform, online selling strategy, and challenges in gaining<br/>sustainability through the lens of pandemic-induced online sellers. In the analysis of this study, it<br/>became clear that social media was used daily, and awareness was high. Gathering seven (7) online<br/>sellers who started their online business through the lens of the pandemic in different locations<br/>and product categories. The researchers generate an output from the findings concerning the postpandemic online selling strategy that assists online sellers concerning online selling strategy,<br/>inventory, a social media platform, and customer relationship management. It may serve as a<br/>directory of online sellers in the context of running an online business amid a pandemic. The<br/>researcher recommends that online sellers provide gratification to their customers, maintain an<br/>effective customer relationship, value the customers, and provide comprehensive information to<br/>consumers. Furthermore, purposive sampling was employed to identify the possible compatible<br/>participants who fit the study's objectives. The data were gathered through in-depth interviews via<br/>Google Meet and were analyzed using transcribing and thematic analysis. Researchers revealed<br/>that Shopee and Facebook are the most powerful tools they use to make their online business more<br/>profitable and accessible. Researchers revealed that Shopee and Facebook were the most powerful<br/>tools they used to increase the profitability of their online businesses more efficiently. Moreover,<br/>it distinguishes the participants' effective and efficient online selling strategy to increase their<br/>monthly sales and how online sellers can sustain their online businesses during a pandemic.<br/>Referrals from friends, family, and other customers help to sustain their online business. Through<br/>the participants' customer interaction and communication skills, the researchers determine whether<br/>or not their customers are satisfied with the service quality and product. Altogether, false customer<br/>reviews and feedback significantly impacted the company's image. An internet business suffers<br/>greatly when it receives false reviews. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Digital Business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pandemic-Induced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Online Seller |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Erce, Lawrence Kobe C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Javier, Dannah Marie D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lacbayo, Karen Joy L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Medina, Mary Joy R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Panganiban, Aljohn A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Continuing Resources |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Olivarez College Tagaytay | Olivarez College Tagaytay | 01/09/2025 | 01/09/2025 | https://drive.google.com/file/d/1qXPG7kjXejyJeTx4QVKPLODunQSeHUUv/view?usp=drive_link | 01/09/2025 | Continuing Resources |