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Proficiency on the use of digital marketing tools among micro and small enterprises (mses) in tagaytay city and silang : (Record no. 10077)

MARC details
000 -LEADER
fixed length control field 02790nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250109141204.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Transcribing agency OCT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Arenas, Kennet Kobe B.
245 ## - TITLE STATEMENT
Title Proficiency on the use of digital marketing tools among micro and small enterprises (mses) in tagaytay city and silang :
Remainder of title Basis for a proposed digital marketing training design /
Statement of responsibility, etc. Kennet Kobe B. Arenas, Monina Jane L. Reyes, Karla P. Belardo, Louise Allana B. Bayla
300 ## - PHYSICAL DESCRIPTION
Extent Vol 3 (1) pages 34-48 :
Other physical details illustrations ;
500 ## - GENERAL NOTE
General note I. ABSTRACT<br/><br/>The world is moving towards innovation, technology, advancement, etc., which are becoming new<br/>trends in digital marketing. This will have various advantages, such as sales being less timeconsuming, easy to interact with, financially accessible, and cost-efficient (Alyahya M et al.,<br/>2020). Digital marketing is all about the use of technology to market the products and services of<br/>a business to consumers, such as email marketing, mobile marketing, social media marketing,<br/>search engine optimization (SEO), pay-per-click (PPC), and online advertising. The researcher<br/>wants to know the level of proficiency in digital marketing tools of micro and small enterprises<br/>since most of the literature only focuses on the utilization of digital marketing tools rather than on<br/>proficiency in using digital marketing tools. A purposive sampling of 125 respondents among<br/>micro and small enterprises was gathered, taking into consideration the selection criteria. The<br/>respondents, the micro and small enterprise owners and managers around Tagaytay City and Silang<br/>were asked to answer a survey questionnaire about their proficiency in digital marketing tools. In<br/>general, the respondents have a high level of proficiency in using digital marketing tools. However,<br/>the respondents could be more proficient in using search engine optimization (SEO) and pay-perclick (PPC). Results suggested addressing the current deficit in the level of proficiency in using<br/>search engine optimization (SEO) and pay-per-click (PPC) by enrolling in a free training program<br/>available at HubSpot, Coursera, Facebook Blueprint, Udemy, Simplilearn, WordStream, Digital<br/>Marketing Institute, and Asian Institute of Management. They offer different training programs<br/>about search engine optimization and pay-per-click to enhance their proficiency in using search<br/>engine optimization and pay-per-click.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital Marketing Tool
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Online Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Micro and Small Enterprises
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Digital Marketing Training Plan
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business Owners.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Reyes, Monina Jane L.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belardo, Karla P.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bayla, Louise Allana B.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Continuing Resources
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Uniform Resource Identifier Price effective from Koha item type
    Dewey Decimal Classification     Olivarez College Tagaytay Olivarez College Tagaytay 01/09/2025   01/09/2025 https://drive.google.com/file/d/1BY_lmF0WARWdA15QhmZVVexV37qcaC--/view?usp=drive_link 01/09/2025 Continuing Resources