The effects of tiktok affiliate marketing and brand awareness on the consumer buying decision among college students of Olivarez College Tagaytay / (Record no. 10079)
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| fixed length control field | 02767nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250109141946.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250109b ph ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | OCT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mabini, Claire |
| 245 ## - TITLE STATEMENT | |
| Title | The effects of tiktok affiliate marketing and brand awareness on the consumer buying decision among college students of Olivarez College Tagaytay / |
| Statement of responsibility, etc. | Mabini, Claire, Olan, Veronica Lizette, Sancio, Lyca Yvone, Venerayan, William Gerald, Villaluz, Samuel Brian |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Vol 3 (1) pages 71-81 : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | I. ABSTRACT<br/><br/>TikTok has emerged as a dominant platform, captivating millions with its short-form videos and<br/>creative content. A new breed has emerged among its diverse content creators: the Affiliate<br/>TikTokers. Leveraging the power of their influential presence, these creators have tapped into the<br/>affiliate marketing world, reshaping how products and services are promoted and bought online.<br/>An increased number of people have experienced the "TikTok budo" deals and how they affect<br/>consumers' buying behavior. If we look at how wide the platform and influence TikTok has, many<br/>marketing ideas could come into play for TikTok Shop owners and TikTok influencers who could<br/>be Affiliate Marketers for a particular brand. A Purposive sampling technique was used, which<br/>gathered 243 college respondents, both male and female, ages 18-30 years old, with the courses of<br/>BSBA, BSN, BSIT, BSCRIM, BEED, BSTM, BSHM, and BSAIS. This study utilized quantitative<br/>research using the Likert scale. The survey questionnaire is in Google format to provide an easier<br/>way to communicate with the respondents. The results shed light on the transformative role of<br/>TikTok in shaping online communities and its implications for digital communication. Overall,<br/>TikTok significantly influences consumer buying decisions due to its unique features and<br/>widespread user engagement. This study examines the evolving landscape of affiliate marketing,<br/>exploring its effectiveness in the digital era, primarily TikTok. Focusing on consumer buying<br/>decisions, the research aims to fill existing gaps in the study. Through quantitative data analysis,<br/>the study delves into the dimensions of affiliate marketing practices and the effects of TikTok. The<br/>findings of the study contribute to a comprehensive understanding of affiliate marketing strategies,<br/>providing insights for marketers in optimizing approaches and navigating considerations in the<br/>marketing field. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TikTok Affiliate Marketing and Brand Awareness on the Consumer Buying Decision |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Olan, Veronica Lizette |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sancio, Lyca Yvone |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Venerayan, William Gerald |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Villaluz, Samuel Brian |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Continuing Resources |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Olivarez College Tagaytay | Olivarez College Tagaytay | 01/09/2025 | 01/09/2025 | https://drive.google.com/file/d/1_brO3wX1IlmHv82j0smE2Wf9rZqo3_wi/view?usp=drive_link | 01/09/2025 | Continuing Resources |