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Customers’ perceptions on visible tattoos on tourism and hospitality professionals : (Record no. 10089)

MARC details
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005 - DATE AND TIME OF LATEST TRANSACTION
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022 ## - INTERNATIONAL STANDARD SERIAL NUMBER
International Standard Serial Number 1908-3165
040 ## - CATALOGING SOURCE
Transcribing agency OCT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dizon, Rochelle T.
245 ## - TITLE STATEMENT
Title Customers’ perceptions on visible tattoos on tourism and hospitality professionals :
Remainder of title A cross-sectional quantitative study /
Statement of responsibility, etc. Dizon, Rochelle T., Rivera, Frances Elisa A., Salamatin, Yna Jericha G., Tidbury, James Kyle, Videña, Tristle M
300 ## - PHYSICAL DESCRIPTION
Extent Vol 4 (1) pages 51-74 :
Other physical details illustrations ;
500 ## - GENERAL NOTE
General note I. ABSTRACT<br/><br/>Visible tattoos have transcended their subcultural roots to become mainstream elements of<br/>personal expression, yet their acceptance in professional settings, particularly within the tourism<br/>and hospitality industry, remains variably perceived. This study investigates how visible tattoos<br/>on hospitality professionals affect customer perceptions, addressing a significant gap in<br/>quantitative data regarding customer viewpoints. This cross-sectional quantitative study surveyed<br/>255 customers from various tourism and hospitality establishments in Tagaytay City using<br/>purposive sampling to reflect diverse interactions in hotels, restaurants, and coffee shops by the<br/>use of an adapted survey questionnaire by Hamilton (2019). Participants rated their perceptions of<br/>professionalism and aesthetic appeal of visible tattoos on service providers using a Likert scale.<br/>The findings indicate a moderate acceptance of visible tattoos across the sector, with a mean score<br/>of 2.99 suggesting neutral to slightly positive attitudes. Younger demographics showed a more<br/>favorable perception, associating tattoos with individuality and creativity, while older groups<br/>tended to view them as unprofessional. Significant industry-specific differences were observed,<br/>with casual settings like coffee shops showing greater acceptance compared to formal<br/>environments like hotels. The results suggest that tourism and hospitality businesses need to<br/>consider these nuanced perceptions in their policy formulations and staff training programs.<br/>Adapting dress code policies and fostering a workplace culture that respects diverse expressions<br/>of identity may enhance customer relations and employee satisfaction in this dynamically changing<br/>industry.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Visible Tattoos
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism and Hospitality Industry
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer Perceptions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Professionalism
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Individuality and creativity
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Dress code policies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Workplace culture
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rivera, Frances Elisa
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Salamatin, Yna Jericha
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tidbury, James Kyle
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Videña, Tristle M.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Continuing Resources
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Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Date last seen Uniform Resource Identifier Price effective from Koha item type
    Dewey Decimal Classification     Olivarez College Tagaytay Olivarez College Tagaytay 01/10/2025   01/10/2025 https://drive.google.com/file/d/18JvltLnhbm_gx_bV-JczuiKb-g5RUS-H/view?usp=drive_link 01/10/2025 Continuing Resources