The influence of food vloggers in Tagaytay City food scene : (Record no. 10092)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02542nam a22002897a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250111142932.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250111b ph ||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | 1908-3165 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | OCT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Borondia, Shamira Joy |
| 245 ## - TITLE STATEMENT | |
| Title | The influence of food vloggers in Tagaytay City food scene : |
| Remainder of title | A netnography / |
| Statement of responsibility, etc. | Shamira Joy Borondia, Jenelyn Roquero, Julius Carl Teaño, Geoffrey Brian Vicedo |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Vol 4 (1) pages 135-172 : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | I. ABSTRACT<br/><br/>Food vloggers have become powerful influencers in the food industry, shaping consumer attitudes<br/>and behavior through social media presence. A study by Luong and Ho (2023) investigates the<br/>impact of food vloggers' videos on viewers' attitudes and social commerce intentions. Food<br/>bloggers are seen as opinion leaders and experts, influencing perceptions and choices through<br/>electronic word-of-mouth (Lacsina, 2023). This research uses an ethnography method to analyze<br/>the narratives of food vloggers and their influence on the Tagaytay City food scene. Data is<br/>collected from social media platforms, focusing on individual behavior, attitudes, and comments.<br/>Inspired by Braun and Clarke, thematic analysis is applied to uncover recurring themes related to<br/>tourists' dining choices influenced by food vloggers and influencers. The findings reveal four<br/>primary themes in the narratives crafted by food vloggers: influence on food choices, the difference<br/>in customer service, food pricing, and ambiance. Food vloggers play a significant role in shaping<br/>the image of Tagaytay food scenes through the internet, influencing perceptions, inspiring culinary<br/>exploration, and fostering a sense of community among viewers. This study contributes to<br/>understanding the intersection between food media, cultural representation, and tourism promotion<br/>in the digital age. Despite the growing impact of food vloggers, there is still a need for more<br/>comprehensive research to understand the discourse of the food vlogging community and the<br/>implications of their narratives on consumer behavior and perceptions (Lacsina, 2023). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | food vloggers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | powerful influencers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | impact |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | viewers' attitudes |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | social commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | food choices |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | difference in customer service |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | food pricing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ambience |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roquero, Jenelyn |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Teaño, Julius Carl |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vicedo, Geoffrey Brian |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Continuing Resources |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Olivarez College Tagaytay | Olivarez College Tagaytay | 01/11/2025 | 01/11/2025 | https://drive.google.com/file/d/1Z30wn3-79eXCRrVfnOVI9PVvxsY6IvWo/view?usp=drive_link | 01/11/2025 | Continuing Resources |