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The Impact of COVID-19 pandemic on the mothers’ buying behavior of grade 12 Accountancy, Business and Management Students at Olivarez College Tagaytay / (Record no. 10109)

MARC details
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Transcribing agency OCT
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Personal name Anarna, Joven
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Title The Impact of COVID-19 pandemic on the mothers’ buying behavior of grade 12 Accountancy, Business and Management Students at Olivarez College Tagaytay /
Statement of responsibility, etc. Joven Anarna, Mharben Cariño, Jerwin Dapitan, Alexander Pingul, Nadren Sarip, Julien Kaye Aguilar, Gheneen Cusi, Allen Mae Porsona, Ana Roselle Pulido
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Extent Vol 1 (1) pages 66-82 :
Other physical details illustrations ;
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General note I. ABSTRACT<br/><br/>Consumer buying behavior is the overall attitudes, preferences, intentions, and decisions of the<br/>consumers when purchasing a product or service (Grimsley, 2015). This study explored the<br/>impact of CoViD-19 pandemic on the buying behavior of consumers in terms of personal,<br/>psychological, social, economic and cultural. This study has been motivated by the realization<br/>that there are few local studies about the impact of pandemic on the consumer buying behavior.<br/>Thus, it is imperative that the questions that the researchers wanted to have answers should be<br/>identified and addressed. Data were collected through a validated 25-item web-survey using<br/>Google Forms. The researchers selected grade 12 ABM students’ mothers as respondents to<br/>observe and showcase the impact of the CoViD-19 pandemic on their buying behavior as<br/>consumers. The researchers used the Stratified Sampling Technique that acquired 108<br/>respondents that had been derived using the Slovin’s formula. Since there were 3 sections for the<br/>grade 12 ABM strand, each section had 36 respondents that participated in the study. This study<br/>showed that CoViD-19 has a great impact on the buying behavior of consumers in terms of<br/>personal, psychological, social, economic and cultural aspects. Results show that the consumer<br/>buying behavior in terms of economic aspect has been the most impactful while the<br/>psychological aspect has been least impactful. Thus, the respondents’ buying behavior was<br/>mainly influenced by many economical factors. The researchers recommended the mothers to<br/>control their allocated budget and maximize the usefulness of their financial resources
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Topical term or geographic name entry element consumers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element buying behavior
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Topical term or geographic name entry element pandemic
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Topical term or geographic name entry element personal
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Topical term or geographic name entry element psychological
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Topical term or geographic name entry element social
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element economical
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Topical term or geographic name entry element cultural
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element mothers
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Topical term or geographic name entry element contemporary
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Topical term or geographic name entry element budget
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Personal name Cariño, Mharben
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Personal name Dapitan, Jerwin
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Personal name Pingul, Alexander
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Personal name Sarip, Nadren
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Personal name Aguilar, Julien Kaye
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Personal name Cusi, Gheneen
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Personal name Porsona, Allen Mae
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Personal name Pulido, Ana Roselle
942 ## - ADDED ENTRY ELEMENTS (KOHA)
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Koha item type Continuing Resources
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    Dewey Decimal Classification     Olivarez College Tagaytay Olivarez College Tagaytay 01/13/2025   01/13/2025 https://drive.google.com/file/d/1OvfuocmRqC4FDDaRbBhWkx7XsR-B9piH/view?usp=drive_link 01/13/2025 Continuing Resources