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Effects of online marketing and selling to the sales revenue of local apparel businesses in Tagaytay City / (Record no. 10121)

MARC details
000 -LEADER
fixed length control field 02584nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250114094243.0
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040 ## - CATALOGING SOURCE
Transcribing agency OCT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Acosta, Alyssa
245 ## - TITLE STATEMENT
Title Effects of online marketing and selling to the sales revenue of local apparel businesses in Tagaytay City /
Statement of responsibility, etc. Alyssa Acosta, Lennox Camporedondo, Reynaldo Hernandez III, Camilla Angela Mendoza
300 ## - PHYSICAL DESCRIPTION
Extent Vol 1 (1) pages 82-108 :
Other physical details illustrations ;
500 ## - GENERAL NOTE
General note I. ABSTRACT<br/><br/>Since most people rely on social media, everything they need can be found online. Different<br/>businesses, such as local apparel, also engage in online marketing and selling. Through online<br/>marketing and selling, companies could boost their products, gain more buyers, and increase<br/>their sales. This study aims to know the effects of online marketing and selling on the sales<br/>revenue of local apparel businesses. This study used a descriptive research design. The<br/>researchers used adapted questionnaires. The total number of respondents was 55 local apparel<br/>business owners in Tagaytay City. Frequency count, percent, and weighted mean were the tools<br/>used to analyze the data. Analysis of variance (ANOVA) was also used to assess variance from<br/>several groups. As the data gathered were analyzed, the researchers concluded that most<br/>respondents were 4-6 years old and 7-9 years old in their businesses. Also, 25,001-50,000 was<br/>the majority of the monthly sales of the respondents. They use Facebook to sell and promote<br/>their products online. Local apparel business owners agreed that having good customer<br/>relationships helps them increase their sales revenue by having faster communication with<br/>customers. Moreover, improving customer satisfaction also helps them boost their sales. New<br/>customers and increasing productivity in making the brand known are also factors in business<br/>growth. The researchers suggest that local apparel business owners must maintain knowledge<br/>regarding the effects of online marketing and selling on their sales revenue. However, even<br/>though the brand awareness category has a very high effect on increasing sales revenue, local<br/>apparel business owners should also focus on improving it because it has the lowest mean of all<br/>the categories.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element online marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element selling
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element sales revenue
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element social media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element apparel
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Camporedondo, Lennox
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hernandez III, Reynaldo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mendoza, Camilla Angela
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Continuing Resources
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    Dewey Decimal Classification     Olivarez College Tagaytay Olivarez College Tagaytay 01/14/2025   01/14/2025 https://drive.google.com/file/d/1uF5yqdtSVQM0vjFEh8nrr6xw-lU1dgWx/view?usp=drive_link 01/14/2025 Continuing Resources