OLIVAREZ COLLEGE TAGAYTAY
E-Library
ONLINE PUBLIC ACCESS CATALOG

Consumer behavior : (Record no. 4155)

MARC details
000 -LEADER
fixed length control field 00746nam a22002177a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140529b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071106689
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number CIR 658.8342 H393 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
245 ## - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc. Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
250 ## - EDITION STATEMENT
Edition statement 10th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw- Hill Companies, Inc.,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 790 pages :
Other physical details colored illustrations ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Case studies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision United States.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market surveys
Geographic subdivision United States.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Best, Roger J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification       Olivarez College Tagaytay Olivarez College Tagaytay On Display 05/29/2014 2.00   CIR 658.8342 H393 2007 5524 07/04/2023 05/29/2014 Books