OLIVAREZ COLLEGE TAGAYTAY
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Basic marketing : (Record no. 4158)

MARC details
000 -LEADER
fixed length control field 00661nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140529b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072525231
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number CIR 658.822 P455 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D., Jr.
245 ## - TITLE STATEMENT
Title Basic marketing :
Remainder of title a global- managerial approach /
Statement of responsibility, etc. William D. Perreault, Jr., E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 15th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill Companies,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xli, 787 pages :
Other physical details black and white illustrations ;
Dimensions 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E.Jerome.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification       Olivarez College Tagaytay Olivarez College Tagaytay On Display 05/29/2014 2 CIR 658.822 P455 2005 2447 07/04/2023 03/14/2018 05/29/2014 Books