OLIVAREZ COLLEGE TAGAYTAY
E-Library
ONLINE PUBLIC ACCESS CATALOG

Advertising and promotion : (Record no. 4200)

MARC details
000 -LEADER
fixed length control field 00714nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140530b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071260749
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number CIR 659.1 B427 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 ## - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch, Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 7th edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw- Hill Companies, Inc.,
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 820 pages :
Other physical details black and white illustrations ;
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Includes glossary, and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Reclame.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification       Olivarez College Tagaytay Olivarez College Tagaytay On Display 05/30/2014 825.00   CIR 659.1 B427 2007 5342 07/04/2023 05/30/2014 Books